Alex & Joanne at Marylhurst Social Media Event

Hi Everyone,

One Tuesday, April 3rd, Marylhurst's Career Services Program sponsored an event featuring Social Media expert Joshua Waldman.

The event, called 7 Top Mistakes Job Seekers Make Online is geared toward students who are actively getting into the job market and want to understand how social media is being used in hiring practices.

Joshua is the author of of "Job Searching with Social Media for Dummies" and after his presentation, Alex and I took the opportunity for a photo op.

Here are the 7 Mistakes Job Seekers Make Online according to Waldman:

1. Not having a well defined brand across platforms (Align your values)
2. Using your job title in your professional headlines (You are not your job.)
3. Rambling on and on in your profile summary (5 lines or less)
4. Not using LinkedIn's applications (Show what it important to you.)
5. Not having 100% LinkedIn profile (Dress it up and fill it out completely.)
6. Looking like an axe murderer (Your photo matters!)
7. Leaving your online relationships online. (Get the meeting or phone call as quickly as you can.)

Social Media is quickly becoming a part of all our lives--including the job search.

All the best,
Joanne

Week One, CCM367E

Here are the assignments for Week 1 of our course (April 2nd – April 8th) — these all need to be completed in Week 1 (so by Sunday April 8th). We have posted the assignments in this blog so that you can see how blog posts work, and become familiar with navigating a basic blog structure.

Click on the linked items below to complete. We recommend you complete them in the order listed below.

FIRST: Please introduce yourself in our Introduction Discussion Folder in the Week 1 Section on our Moodle course site.

NEXT: There are 3 questions posed in this week’s discussion forum on our Moodle course site. Please read the questions and respond to them and other students’ responses throughout the week. The assignments below will help inform our discussion, but you do not need to complete the assignments first. For maximum learning, the discussion should occur throughout the course of the week. Thanks!

LEARNING ACTIVITIES & ASSIGNMENTS:

1) Watch this Common Craft video about the definition of Social Media
2) Watch the latest in a series of videos by Eric Qualman on "socialnomics."
3) Watch this TED Talk from Clay Shirky.
4) Read this blog post from Brian Solis.
5) Join Facebook (if you haven’t already) and then “Friend” Alex and Joanne there. (After the course is over, we may all “un-friend” each other as desired.)

Optional: Become friends on Facebook with other people in our course (again, this is totally optional and up to each member of the course whom to accept Friend Requests from.)

Optional: Become a “Fan” of Marylhurst University’s Facebook page and the Shoen Library Facebook page.

6) Go to Moodle, read, and answer the discussion questions found in the Week 1 Section.

Welcome to Social Media Learning @ Marylhurst!

Hello and welcome to Social Media Learning @ Marylhurst! This blog is maintained by Alex Craghead (me) and Joanne McCall to support our social media education courses at Marylhurst University. Here can be found assignments relating to various classes, as well as resources, links, and ideas about social media.

You will find posts tagged with a number of terms, including the following:

Announcements. Pretty straightforward.

CCM367E Spring 2012. Posts containing assignments for CCM 367E Intermediate Social Media, a class run in Spring 2012 at Marylhurst. All of our assignments can be found here, so anyone who would like to follow along may see what we are studying.

CCM366E. These are outdated posts, including assignments from "Introduction to Social Media," a class run from 2009-2011. While these posts are now about two years old, we have left them as they may provide useful information, and a snapshot of how social media is ever-changing.

In addition, we will post many other snippets that may prove of interest to students, faculty, or anyone interested in social media.

Final Thoughts from Joanne & Alex

Hello, everyone:

Now that we've wrapped up week four, our class is coming to an end. It's been a wild ride through the world of social media, and each of you has contributed something unique to our discussions.

What we hope you come away with at the end of this class are three things.

We hope, first, that you have a greater comfort level with social media. By exploring and discussing it, and by engaging directly in it, we hope that you no longer feel intimidated by these communication tools.

We hope, also, that you better understand how it works and why people use it. There are many social media platforms out there -- literally thousands -- but each is bound by a notion of sharing, exchanging, and communicating back-and-forth between users in a public way.

Lastly, we hope that maybe moving forward you will discover and explore other ways of interacting and engaging with others via social media. Perhaps you'll discover new sites that are not well known yet, or maybe you'll find new, creative ways to promote your business or cause that gets your message out there and allows others to engage with you.

Whatever you do moving forward, we want to take a moment to stop and acknowledge each and every one of you. You jumped in with both feet and really went for it. We're very proud of you and feel enriched having spent this time getting to know you in our little community.

As we said at the beginning of class, if you want to "unfriend" us on Facebook or any of the other social sites, that's perfectly fine. If, however, you'd like to keep the connection going with us, we would both welcome that. Thank you for making this class such a delight and pleasure.

Your Social Instructors,

Alex & Joanne

Week Four Assignments

Welcome to Week 4! This week we will wrap up this course.

Below are the assignments for Week 4 of our course (October 25th – October 31st). Please pay careful attention to the due dates as some assignments are due on Friday, October 29th!

FIRST – IMPLEMENTING YOUR SOCIAL MEDIA PROJECT:

This week you will do more implementation of your Social Media Project. Please tell us about your project in the discussion forum on our Moodle site.

AND OF COURSE … DISCUSS!

We would like you to discuss your reflections on the class, and also on each other's projects. There is a discussion forum on our Moodle course site for this purpose: please post there.

LEARNING ACTIVITIES & ASSIGNMENTS:

1.) Please post a description of and link to your project on Moodle. This post is due Friday, October 29th. If your project is not 100% complete that is okay -- nothing in the Social Media world is ever completely finished! -- but you need to have something up and running by Friday.

Remember, if you are having any trouble or fear you are falling behind, contact myself or Joanne via the Moodle Course Mail system.

2.) Please post your thoughts and reflections on the course on Moodle. Your reflection is due Friday, October 29th.

3.) Please respond to at least 2 classmates’ projects. Please consider them from various aspects, such as:

Social Media etiquette

Privacy

Developing community

Power and control

Attention (and managing distractions

Digital literacy

Societal impacts

Post these comments on the Discussion Forum in Moodle. This assignment is due by Sunday, October 31st

4.) Please respond to at least 2 classmates’ reflections. Post these comments on the Discussion Forum in Moodle. This assignment is due by Sunday, October 31st

It's been a fun three weeks and I'm sure that Joanne and I will enjoy this last week just as much! Onwards with projects and discussion!

Social Media Etiquette

Hi everyone,

This week, one of our topics for discussion is that of etiquette on the web, or netiquette as some people like to call it. There are many videos on youtube about social media etiquette if you'd like to take a look and learn more about this issue. For now though, I have included a link to one that I think is pretty good. The presenter comes across as just an average guy and he discusses a point that I hear people bring up all the time: "Who cares if you just ate a bagel?" Take a look and tell Alex and me what you think in the comment box below. Social Media Etiquette video

Joanne

P.S. Hopefully you are working on your final projects this week. If you have questions, please feel free to ask us in the Q&A forum, or you can email Alex and me privately though the course email.

Assignments, Week 3

Below are the assignments for Week 3 of our course (October 18 - 24).

1. This week you will begin telling us what your social media project is going to be, and you're going to begin implementing it. Please tell us about your project in the discussion forum on Moodle. Also, please comment on two of your classmates posts.

2. Please post your reflections on week two of the course in the discussion forum on Moodle, and be sure to comment on the posts of two of your classmates. Consider the following as possible discussion points:

* How have your perceptions of Social Media changed?
* What role, if any, do you see Social Media playing in your life?
* What new things have you have learned about Social Media this week?

3. Answer the discussion questions posted on the forum for week #3.

4. Please view, read, and listen to the following:

A Youtube video on Net Neutrality

A New York Times article on privacy: Burglars Said to Have Picked Houses Based on Facebook updates.


An interview on NPR, All Things Considered. Control Your Image: Women Musicians Seize on Social Media. Podcast 6 minutes by Laura Sydell. This is a great article on how to use the power of the interview to create something new.